HALA's CV
HALA KANSOUL
Senior Creative Designer & AI-Driven Design Specialist
Profile summary
Senior Creative Designer and AI-Driven Design Specialist with 15 years shaping brand and communication outcomes across 10 organizations. Known for defining visual communication strategies, producing multimedia content, and building internal visual standards for diverse corporate channels. Committed to delivering high quality design solutions that align with institutional goals.
Career highlights
Brand Strategy and Marketing: Defined visual communication strategy and created brand collateral and annual reports at Dar Al Takaful Insurance Company.
Visual Branding and Publications: Directed all visual branding and graphic design functions while producing institutional publications at the School of Research Science.
Internal Communications Support: Built internal visual standards and document templates while steering graphic design support for human resources initiatives at Etisalat Group.
Key skills
Professional experience
Reported to human resources leadership while steering visual design standards and engagement channels. Defined employee experience communications across the organization. Managed graphic design support for internal initiatives and resource libraries.
- Designed layout records and presentation decks for internal communications.
- Built visual arts and social media designs for employee engagement channels.
- Established and maintained graphic document templates and resource libraries.
Shaped marketing and visual communication strategy for insurance products, steering the creation of brand collateral, annual reports, and multimedia content. Coordinated development of communication tools promoting products and services to prospects and existing clients.
- Designed graphic layouts for annual reports, company profiles, business cards, marketing materials, product brochures, flyers, newsletters, and infographic presentations.
- Produced short videos for company events and products using After Effect and Final Cut Pro.
- Engaged consumers on social media platforms and created dedicated social media design assets.
Guided the visual branding and graphic design functions for the institution, producing marketing collateral and institutional publications while providing administrative support to the school principal, managers, teachers, and SRS staff.
- Produced institutional artworks encompassing charts, brochures, yearbooks, flyers, and year calendars.
- Designed certificates and web page layouts to support school communications and events.
- Produced visual layout assets for communication campaigns.
- Translated document materials for messaging needs.
- Redesigned website navigation structures for Zahrat Alkhaleej Magazine to organize digital content.
- Updated website illustration assets for online publishing.
- Created the artwork design concept for the program blelat elomor broadcast on Sama Dubai T.V., featuring the visual theme of a presenter communicating with winner couples.
- Designed the core artwork how the program guides couples from different nationalities through wedding planning journeys.
- Translated text for website content and recurring newsletters.
- Designed custom logos for advertising campaigns to support brand marketing objectives.
- Designed presentation materials and layout records in PowerPoint to support executive reviews.
- Produced visual arts and social media content for employee engagement programs.
Education
Multimedia Design
- GPA: 2.85
- Received a Financial Aid Awards for 4 years from the American University of Sharjah
- Participated as an AUS Multimedia Design Student in the Emirates Film Competition in Abu Dhabi for creating short films projects.
- Participating in creating a Capstone Documentary Film for the American University of Sharjah as a graduation project.
- Completed internship in Real Image Production Company for six weeks, where I participated in research projects and 3D modeling.
2.85 | Bachelor Degree in Multimedia Design Received a Financial Aid Awards for 4 years from the American University of Sharjah Participated as an AUS Multimedia Design Student in the Emirates Film Competition in Abu Dhabi for creating short films projects. Participating in creating a Capstone Documentary Film for the American University of Sharjah as a graduation project. Completed internship in Real Image Production Company for six weeks, where I participated in research projects and 3D modeling. Received a Certificate of Appreciation for Continuous Improvement from Johnson Controls for my contribution to the success of communication cost saving, “in-sourcing” initiative, which generated savings equal to the departmental SG & A. Received a Certificate of Recognition from Johnson Controls for being nominated for the Gold Star Award (for Q4 FY12) in recognition of the ingenuity and efforts to implement Continues Improvement that results in cost saving efficiency or productivity improvement, enhanced health and safety, environmental benefits or green initiatives. Received a Certificate of Recognition from Johnson Controls for being nominated for the Gold Star Award (for Q2 FY13 in recognition of the ingenuity and efforts to implement Continuous Improvements that results in cost saving, Efficiency or productivity improvement, enhanced health and safety, environmental benefits or green initiatives. Received a Certificate of Completion of the iLead Johnson Controls Training – Middle East (Gulf). Completed trainings in Takaful Insurance and Anti-Money Laundering. Completed an E-Learning Courses in Linkedin for “Branding for Designers”, “HTML Essential Training” and “Social Media Marketing Foundations”. Notice Period to Work Immediately Preferred Location Dubai, UAE. Target Industry Graphic Design and Social Media Employment Status Full time
Languages
Arabic · Professional
English · Professional